Mnet CEO, Adam Ware, joins the Bonus Round to talk about their new Asian American pop culture television channel. We discuss various programs, plans for the future and take a behind the scenes look at their organization.
Episode Title: “MNET America”
Episode Count: 56
Run Time: 00:29:55
Host(s): Sean Russell
Guest(s): Adam Ware
Executive Producer: Sean Russell
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[00:00:00] What is MNet (Music Network)
- Launched in late December and is dedicated to young Asian Americans and fans of Asian pop culture.
- Airs in 30 cities in the United States through Time Warner, Comcast, Cox, Fios and Charter.
- Sister channel in Korea is also called Mnet and showcase K-pop and J-Pop culture.
- Mnet America focuses on J and K-pop, Anime, Indie/Short films and overall youth culture trends.
- World Premiere of 2NE1 TV Live World Wide. One day before its sister station in Korea
- Bandai Entertainment block every Wednesday in prime-time. Continue to increase the amount of programming over the next few months.
- Culture Japan with Danny Choo announced at Anime Expo.
- Online expansion is the next step, with television being the first goal.
- Monday through Friday daily show called BPM, covering the beat of Asian Pop Culture
- Three-hour TRL type show that will show the latest K-Pop videos, interviews and content
- Securing online rights is difficult, but a goal for the network
[00:15:11] Behind the Scenes
- The office is a working studio with creative working in tandem with business functions.
- Based in Culver City, which is the home to Sony Pictures, Culver City Studios and other smaller production companies
- 80% of their staff is Asian American. They also have a strong internship program.
- Congressional Asian American Caucus endorsed Mnet.
- Adam Ware has been in media for 25 years, starting with the Fox Network when 21 Jump Street was its #1 show.
- Also instrumental in launching UPN.
- Grew up as a huge fan of Asian Pop-Culture.
- Talks about Disney Afternoon, Power Rangers and other series.
- Instruction on how to get Mnet from your cable provider. Announces future markets that they’re trying to acquire
- Working with Dish Network and Direct TV
- Find more information at Mnetla on Twitter, Youtube and their homepage mnet.com.
Win Tickets to see the World Premiere of 2NE1 TV Live World Wide in LA.
See Where MNet is Available in the United States
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